The 2012 PICNIC Festival was held under the topic „New Ownership“. Following this motto, Picnic started a „Collaborative Campaign“ by asking their potential participants to come up with their interpretation of the festival topic. To participate everyone could download the Campaign Kit post their message into the urban space and send their picture to the festival team. Picnic used those pictures as posters at the actually event.
Pictures: Picnic Festival (CC BY-SA 2.0)