SPACE & SCENOGRAPHY

Studio KNOL

Introducing the design studio Studio KNOL. The studio offers interesting perspectives on social aspects expressed in playful interiors, installations or spatial experiments. In the Collective (Ir)rationality project, KNOL created a spatial experiment to study mass behaviour. They built an exhibition that functions in two ways at the same time: visitors were shown an exhibition on the topic of flock behaviour. At the same time, visitors were monitored by observers and webcams to simultaneously study how they behave as a part of a human flock. KNOL’s “excuse exhibition” is a great example of how to create a tangible spatial experience around a topic, instead of just presenting abstract content or information, and is a great way to show how to use a spatial set up to create additional insights on a topic. The results of the study can be downloaded here.

Pictures: Studio KNOL