Introducing the design studio Studio KNOL. The studio offers interesting perspectives on social aspects expressed in playful interiors, installations or spatial experiments. In the Collective (Ir)rationality project, KNOL created a spatial experiment to study mass behaviour. They built an exhibition that functions in two ways at the same time: visitors were shown an exhibition on the topic of flock behaviour. At the same time, visitors were monitored by observers and webcams to simultaneously study how they behave as a part of a human flock. KNOL’s “excuse exhibition” is a great example of how to create a tangible spatial experience around a topic, instead of just presenting abstract content or information, and is a great way to show how to use a spatial set up to create additional insights on a topic. The results of the study can be downloaded here.
Pictures: Studio KNOL