BEFORE & AFTER

SXSW Panel Picker

A crucial challenge when designing Event Experiences, is how to involve the participants before the Event will take place.

SXSW (South by South West) has developed a great tool to takle this challenge: the SXSW Panel Picker. It is an online platform to involve (potential) attendees and the community into the program planing. Through the Panel Picker attendees can suggest program ideas and formats (Workshops, Keynotes…) or specific content (a certain speaker or a band etc.).

Those suggestions can be rated and commented by others on the platform, what kicks off an early exchange about content and expectations before the Festival has started. Besides it is a good way to connect with other attendees with common interests. Therefore the Panel Picker ist not only a tool to involve the community into the program planing, additionally it is a great way to facilitate exchange and to deepen learning in advance of the event.